HueMetricsColor revenue intelligence
For Shopify merchants

Color analytics that drive sales.

Understand which color families drive revenue, spot assortment gaps, and act on insights inside Shopify.

Built from 32,371 products across 24 stores.

Enter your Shopify store domain

Free audit. No credit card. Continue through Shopify's secure install flow.

Learn more
Secure Shopify installNo credit cardWorks with your live catalog
Illustrative product preview
Catalog audit
74

Balanced enough to sell now, with room to widen Teals and Navy.

Collection idea
Navy + Purples
44 items matchedLaunch from alerts
Revenue by color
Browns$12.4k
Blues$9.8k
Reds$7.2k
Next best action
Create a Navy + Purples collection
Affinity reports found a strong co-shop pattern across these color families.
Launch collection
Labeled data sources

Benchmarks that work.

Benchmarks start with modeled baselines and public catalog samples, then shift to merchant-network comparisons when enough stores contribute.

32,371
Products analyzed
Public Shopify catalogs normalized into the same color taxonomy your store uses.
24
Stores observed
Used to shape category-level benchmark ranges rather than one-store anecdotes.
8
Categories mapped
Fashion, beauty, home, outdoor, wellness, and other Shopify verticals.
14
Color families classified
A shared decision layer that makes store-to-store comparison possible.
Catalog audit

Know your color assortment.

Scan your live catalog, identify dominant colors, and spot gaps before they become problems.

  • +Health score across 14 color families
  • +Dominant colors and blind spots
  • +Works with current inventory
Illustrative product preview
Health score
74
Coverage
14 families

Immediate signal from the products already in your catalog.

Dominant colors
BrownsBeigesBluesGreens
Benchmark gap
Teals are underrepresented against your benchmark.
Your catalog skews warm while the sampled market carries more cool balance.
Gap to review
Revenue by color

See what colors actually sell.

Track which color families drive revenue and momentum.

  • +Revenue attributed to each color family
  • +Growth and decline patterns
  • +Benchmarks to contextualize performance
Illustrative product preview
Attributed revenue
Browns$12.4k
Blues$9.8k
Reds$7.2k
Momentum
Browns +18%Blues +9%Navy flattening
Top family
Browns

Leading revenue family and closest match to the sampled market.

Take action

Launch collections. Adjust strategy.

Create collections and campaigns directly from insights, all inside Shopify.

  • +Create collections from alert-driven next moves
  • +Identify markdown opportunities
  • +Act without leaving Shopify
Illustrative product preview
Recommended actions
Create a Navy + Purples collection
Affinity reports found a strong co-shop pattern across these color families.
Launch collection
Review Browns against your benchmark
Revenue is strong, but your assortment still trails the category mix.
Open benchmark
Prepare a markdown on slow Navy variants
Movement cooled while benchmark peers shifted toward Browns and Blacks.
Plan campaign
Getting started

Start in minutes.

01

Install

Connect your store in 30 seconds.

02

Analyze

Your catalog is scanned and mapped to color families.

03

Act

Review insights and launch collections from the app.

Pricing

Free to start.

Start here
Starter
$0/month

Sync your full catalog and audit color coverage.

  • +Full Shopify catalog sync
  • +Color balance and gaps
  • +Manual overrides
  • +No card required
Start audit
Most popular
Pro
$29.99/month

Revenue intelligence, benchmarks, and actions.

  • +Full catalog revenue tracking
  • +Industry benchmarks
  • +Alerts and recommended next moves
  • +Create collections directly
Upgrade to Pro
FAQ

Common questions.

What data do you access?

Your catalog and order history via Shopify's API. We don't see payments or customer data.

Do I need sales history to start?

No. The free audit works with your catalog alone. Orders unlock revenue tracking on Pro.

Can I cancel anytime?

Yes. Downgrade to free or uninstall from Shopify admin anytime.

Where do benchmarks come from?

Public data from 24 stores across 8 categories.

Start now

Get your color audit.

30-second install. Instant results.

Secure Shopify installFree to startWorks with your current catalog
Start free auditReview pricing

The store domain form lives at the top of the page so merchants can start the install flow right away.