Guides

Guides

Practical, spreadsheet-honest guides on color-level merchandising for Shopify stores. Written from real order data problems, not trend forecasts.

How to see Shopify sales by color

A practical guide to seeing total sales by color in Shopify, covering three methods: native analytics, CSV pivot tables, and purpose-built color attribution.

July 11, 2026

Why Shopify cannot total sales by option value across products

Why Shopify cannot aggregate sales by option value (like color or size) across products, what that means for fashion merchants, and the practical alternatives.

July 11, 2026

Dead stock has a color: how to spot it before it eats your margin

How fashion store owners can identify dead stock at the color family level before it becomes a margin problem, using order history and revenue attribution data.

July 11, 2026